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the ultimate guide to digital marketing
your future. your terms. see why thousands choose snhu.
the ultimate guide to digital marketing is full of insights and strategies for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing trends.
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digital marketing: integrating strategy, sustainability, and purpose, second edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. it provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose introduces the sustainable marketing normal, a values-driven marketing model for the digital age which incorporates the 6ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders outlines the key drivers of change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks presents critical insights on the importance of using data analytics to inform and drive digital activities incorporates qr codes throughout the book, which link to the book’s companion website, digital marketing resource center, offering a truly interactive learning experience updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making digital marketing, second edition, the go-to guidebook. an updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
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do you know what makes digital ads effective, especially compared to more traditional forms of advertising?
'the science of digital marketing' explains the what, how, why, where & who of digital marketing in the most comprehensive way. the book has 4 major sections, which talk about 4 major pillars of digital marketing in today's world:1. search engine marketing (google ads);2. social media marketing (facebook ads);3. search engine optimization (seo); and4. marketing automation.each of these sections give a detailed account of important aspects of these channels.the book provides an in-depth analysis of different factors and parameters that come together to run a successful digital marketing campaign. it talks about the working principles and the importance of each of these channels, their campaign structure, audience targeting, budget and bidding strategy, different campaign objectives and ad format supported by them, and so on.the science of digital marketing is an interactive book full of visual images, infographics, tables and illustrations. this should make the read all the more fun while delivering the desired learning in the most accurate form. happy learning!
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digital marketing is a means of promoting and selling products and services through the internet, mobile devices, social media, search engines, display advertising, and other channels.
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what is digital marketing? with the explosion of digital technology, including the widespread use of computers and smartphones, businesses began to
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